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 Dr. Rossitza Rousseva

Why I work at UCR:
I like the approach and methods of education in Liberal Arts and Sciences Colleges and the dedication of my colleagues in UCR.
What’s interesting about my discipline?
Entrepreneurship is central in today’s dynamic knowledge-based economy.


My areas of expertise are: Entrepreneurship, Innovation, Strategy, and International Business.

I have broad international working experience in leading universities (UNU MERIT, SPRU (UK), Webster University, UCR, Delft University of Technology, University of Maastricht) in 5 EU countries (UK, The Netherlands, Germany, France, Bulgaria). Alongside that for my research I maintain active contacts with inspiring entrepreneurs, start-up communities, and leading innovative companies (start-ups, SMEs and MNEs).

Currently I am Associate Professor in Entrepreneurship in UCR, and Adjunct Professor in Entrepreneurship and International Business in Webster University.

I hold PhD in Innovation, Entrepreneurship and Strategy (I obtained my first PhD in Institute of Economics, Bulgarian Academy of Sciences and a second one in SPRU, Science and Technology Policy Research, University of Sussex, UK), MSc in Science and Technology Policy (obtained at SPRU, UK), and BSc in Management.

I am dedicated and passionate lecturer. In my work I maintain active links between the latest theoretical and methodological developments, the dynamic developments in today’s global knowledge economy, real business practice, and the economic, environmental and social challenges facing our global society, and I actively build bridges between all those realms, and use many inspiring examples in my courses.

In my research I analyse entrepreneurship, innovation management and company performance in innovative companies (start-ups, SMEs and MNEs), and I attempt to identify the key drivers underpinning successful entrepreneurial undertakings and driving innovative fast-growing companies.


  •  CAP 313 Entrepreneurialism


P.O. Box 94
NL-4330 AB Middelburg
Office hours: by appointment
Tel. 0118-655500 / fax 0118-655508