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 SSC 215 - Consumer Society and Media


In recent years society has undergone important transformations. Key social thinkers like Zygmunt Bauman have argued that we have moved from a society of producers to a society of consumers. This means that society has gone through a transition in which social behaviour and identity are more related to the act of consumption than to the act of production. This course explores this transformation by focusing and its wider implications for the understanding of society.

The main issues that are studied in this course are:

  • The historical transformations that brought about the society of consumers.
  • The construction of identity through practices of consumption.
  • The symbolic intervention of marketing in our daily life.
  • The role of the media in the configuration of our vision of social reality.
  • The social problems that the society of consumer is facing.


Dr. Rolando Vázquez Melken




One of the following courses is required in order to take this course:

  • SSC 111 Introduction to Sociology
  • SSC 131 Introduction to Socio-Cultural Anthropology
  • SSC 151 Introduction to Political Theory​
  • SSC 171 Law, Society and Justice​

Re​quired for

This course is an alternative requirement for the following courses:

  • SSC 311 New Issues in Contemporary Sociology
  • SSC 334 Advanced Cultural Studies​​